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As Americans celebrate the inauguration of a new president of the United States next week, another new Cadillac will grace Pennsylvania Avenue to lead the proceedings. President B.H. Obama will ride in an all-new Cadillac Presidential Limousine, continuing a long tradition of Cadillac limousines that have served many U.S. presidents. This is a great American tradition that they’re delighted to renew with an all-new car featuring the best of Cadillac’s dramatic design and technology.
The image of an American president greeting crowds from a Cadillac limousine dates to President Woodrow Wilson and the early days of the automobile, and continues into a historic new era. The latest Cadillac Presidential Limousine is a completely new design, succeeding the DTS Presidential Limousine that debuted in 2004. The new car incorporates many of the dramatic design and technology features of new and highly acclaimed Cadillac vehicles in a purpose-built format tailored to specific and exacting specifications befitting presidential transport. Inside and out, the Cadillac Presidential Limousine includes many of the brand’s signature design elements. Assertive, modern and elegant, the front of the car includes the intricate, dual-textured grille made famous by Cadillac’s most popular current models, the CTS sport sedan and Escalade. Vertical design elements, such as the car’s front and rear lighting, mirror those used on production models. 
